Google Merchant Center product image requirements and sizes
Prepare crawlable primary and additional product images for free listings, Shopping ads, and feed diagnostics.
Platform guidance
Use 1500 × 1500 px or larger for broad placement quality, avoid promotional overlays, and frame the product at roughly 75–90%. A 500 × 500 minimum begins enforcement on January 31, 2027.
Official guidance · Google Merchant Center HelpReviewed 2026-08-03
Working sizes
| Asset | Dimensions | Aspect ratio | Media type |
|---|---|---|---|
| Primary product | 1500 × 1500 px | 1 / 1 | Image |
| 2027 minimum | 500 × 500 px | 1 / 1 | Image |
| Lifestyle option | 1200 × 1500 px | 4 / 5 | Image |
Why these numbers matter
Marketplaces, social networks, and streaming services resize, crop, or reject media that misses their working size. Building each asset inside the published size keeps the product, title, and artwork in frame instead of being re-cropped after upload.