Snapchat image and video sizes
Prepare 9:16 image and video ads, Stories, collection ads, sponsored chat backgrounds, and filter assets without hiding the offer behind interface UI.
Platform guidance
Snapchat currently lists 720 × 1280 px at 9:16 for single image or video ads, Stories, collections, and commercials; most video formats allow 3–180 seconds. Chat backgrounds and filters use separate canvases, so preview the chosen format.
Official guidance · Snapchat for BusinessReviewed 2026-08-03
Working sizes
| Asset | Dimensions | Aspect ratio | Media type |
|---|---|---|---|
| Single image or video | 720 × 1280 px | 9 / 16 | Video |
| Branded chat background | 1080 × 1920 px | 9 / 16 | Image |
| Static filter | 945 × 2048 px | 945 / 2048 | Image |
Why these numbers matter
Marketplaces, social networks, and streaming services resize, crop, or reject media that misses their working size. Building each asset inside the published size keeps the product, title, and artwork in frame instead of being re-cropped after upload.