Facebook image and video sizes
Prepare feed images, Stories, Reels, and video-ad variants without allowing interface overlays or automatic crops to hide the offer.
Platform guidance
Keep a square or 4:5 feed version and a dedicated 9:16 Stories or Reels version. Review every selected placement because Meta can adapt aspect ratios automatically.
Official guidance · Meta for BusinessReviewed 2026-08-03
Working sizes
| Asset | Dimensions | Aspect ratio | Media type |
|---|---|---|---|
| Feed portrait | 1080 × 1350 px | 4 / 5 | Image |
| Feed square | 1080 × 1080 px | 1 / 1 | Image |
| Stories and Reels | 1080 × 1920 px | 9 / 16 | Video |
Why these numbers matter
Marketplaces, social networks, and streaming services resize, crop, or reject media that misses their working size. Building each asset inside the published size keeps the product, title, and artwork in frame instead of being re-cropped after upload.