X image and video sizes
Prepare concise image and video ad variants for timeline, website-card, carousel, and vertical-video placements from a controlled campaign master.
Platform guidance
X recommends 1200 × 1200 for standalone square media, 1200 × 628 for standalone landscape images, and 9:16 up to 1080 × 1920 for vertical video ads.
Official guidance · X Ads Help CenterReviewed 2026-08-03
Working sizes
| Asset | Dimensions | Aspect ratio | Media type |
|---|---|---|---|
| Standalone square | 1200 × 1200 px | 1 / 1 | Image |
| Standalone landscape | 1200 × 628 px | 191 / 100 | Image |
| Vertical video | 1080 × 1920 px | 9 / 16 | Video |
Why these numbers matter
Marketplaces, social networks, and streaming services resize, crop, or reject media that misses their working size. Building each asset inside the published size keeps the product, title, and artwork in frame instead of being re-cropped after upload.