Instagram image and video sizes
Adapt one campaign idea into feed portrait, square, Story, and Reel compositions while keeping copy and product details inside placement-safe areas.
Platform guidance
Treat 1080 px canvases as production presets, not universal acceptance limits. Meta recommends 9:16 vertical video with audio and key elements inside the safe zone for Reels.
Official guidance · Meta for BusinessReviewed 2026-08-03
Working sizes
| Asset | Dimensions | Aspect ratio | Media type |
|---|---|---|---|
| Feed portrait | 1080 × 1350 px | 4 / 5 | Image |
| Feed square | 1080 × 1080 px | 1 / 1 | Image |
| Reels and Stories | 1080 × 1920 px | 9 / 16 | Video |
Why these numbers matter
Marketplaces, social networks, and streaming services resize, crop, or reject media that misses their working size. Building each asset inside the published size keeps the product, title, and artwork in frame instead of being re-cropped after upload.